The Google Product Reviews Update for February 2023 has been announced, and it includes several additional languages in addition to English. The implementation will take about two weeks. Product reviews are updated, and the guidance is also updated.
Google says this will take about two weeks to roll out, as with most other updates. The update is now available in eleven different languages around the world. English, Spanish, German, French, Italian, Vietnamese, Indonesian, Russian, Dutch, Portuguese, and Polish are among the new languages supported.
Update on Google Product Reviews
The February 2023 Product Reviews Update includes a clarification to the current Product Reviews update guidance.
Google updated their Product Review Update documentation to more clearly state that the document is about the product reviews system and what it does.
Previously, there was no mention of the topic “product reviews system,” but now it appears ten times.
In the original version of Google’s product reviews update guidance, the phrase “product reviews update” appeared ten times, but it now appears only three times.
While this may appear to be a minor change, it has the effect of shifting the focus of Google’s guidance away from the product reviews update.
The product reviews system is being emphasized as a result of changes to the guidance. The Google product reviews update seeks to promote review content that goes above and beyond much of what you see on the web. Google has stated that it will priorities these kinds of product reviews in its search engine results rankings.
Google does not actually punish low-quality product reviews that contain “thin content that merely summarizes a slew of products.” If you post such content and your rankings are degraded as a result of other evidence being promoted above yours, it will realize like a penalty. According to Google, this is not a penalty for your content; rather, Google is rewarding sites with the more interesting and informative review content with rankings higher than yours.
Technically, this update should have no effect on other types of content other than product reviews.
This clarifies that the update is a change to the “product reviews system.”
Why Should the Current Product Review System Be Updated?
If you’ve ever done any online research on a product or service, you’ve probably come across customer reviews. When done correctly, reviews can be a great source of information because they come from people who have firsthand knowledge or experience with the product or service.
This assists potential customers in understanding the details of each alternative and drawing comparisons, which is especially useful when the product or service is expensive. However, many of the reviews you may come across are generic and lack a personal touch, rendering them untrustworthy and ineffective.
As a result, it is not surprising that Google has decided to alter the current product review system.
One of the updated Product Reviews System guidance’s new passages explains:
We are constantly improving the product review system.
When we do this in a notable way, we post it on our Google Search ranking updates page as a “product reviews update.”
Product Review System Update Rollout in Two Weeks
Google also stated that the rollout will take approximately two weeks to complete, with a completion date of March 7, 2023.
Concerning the Product Reviews System
The Product Reviews System’s goal is to weed out thin content that is simply summaries and surface more product reviews based on actual experience and research.
The Product Reviews System was updated, as announced on Twitter.
Google Product Reviews Update: Quick Facts
In short, here are the most important things we know right now:
Name: Google Product Reviews Update for February 2023
Released: February 21, 2023, around 5 p.m. ET
Rollout: The full rollout will take about in a week
Targets: It focuses on product review content.
Not a major update: Many people will claim that this is a core update, but it is not.
Several languages are supported: English, Spanish, German, French, Italian, Vietnamese, Indonesian, Russian, Dutch, Portuguese, and Polish are among the languages available.
Impact: Google refused to tell me how many queries or searches were affected by this update.
Google Discover: As previously stated, this update may have an impact on your performance in Google Discover.
Recover: If you were affected by this, you should examine your content and see if you can improve it by following Google’s advice below.
Refreshes: Google will refresh this algorithm on a frequent basis, but future updates may not be communicated.